10 Steps for Maximizing Autoresponders
You have laboriously created your website, consistently added new material to it, built links, and increased your search engine rankings. The following step, which is sometimes overlooked, is to use an autoresponder to collect your visitors.
Here is a situation for your consideration. A visitor discovers your website through one of the several methods you’ve employed to generate traffic, finds just what they’re searching for, and is about to make a buy. They quit the website due to computer-related distractions.
Although the above scenario is hypothetical, the fact is that site visitors may depart for a variety of reasons without you capitalizing on the chance. Unless, of course, you use an autoresponder.
Capturing this visitor’s email address would have allowed you to contact them at a later period, maybe resulting in a transaction that was initially overlooked. Autoresponders are fantastic, versatile applications that do much more than simply respond to your emails automatically. You may utilize your autoresponder in inventive and productive ways to convert the casual visitor into a lucrative customer.
1) Distribute a newsletter.
Autoresponders of superior quality will handle subscriptions and follow up with interested prospects who have signed up. This helps you to maintain your autoresponder list up-to-date with information about your products and services, while also enhancing your image as an industry expert.
2) Contact partners.
If you have an affiliate program, you can quickly tell your affiliates of any promotions you may be running and supply them with promotional materials they may utilize to raise their commissions and your sales. You might offer any ideas and recommendations you believe would be beneficial to your affiliates.
Promote advertising possibilities
You may offer or intend to provide advertisements on your website, e-zine, or newsletter. You might configure your autoresponder to provide information about advertising costs and how to obtain further details. Obviously, you may also inform your list of any advertising discounts or special offers you may have.
4) Write reviews.
Useful items and services should be evaluated and reviewed. Send this review together with your affiliate link to the product via your autoresponder.
5) Provide email courses.
Offer email courses containing relevant knowledge. These may be configured to send each lesson at predetermined intervals. It is crucial to give great material in addition to a sales pitch. You may then include a line at the conclusion of the email series to encourage the prospect to buy your goods.
Distribute complimentary reports.
Provide your visitors with a sample of the information you offer and the caliber of your product or service. Again, do not present them as sales letters, or you risk losing clients rather than gaining them.
7) Product samplers
Provide samples of your product, whether it be an ebook, software, course, subscription, etc., to your prospects. This allows you to collect email addresses from your website and follow up to finish the deal.
8) Provide hidden links to pages.
You may trade a visitor’s email address for a link to an affiliate website with promotional content. Then, you may compile a list of visitors interested in becoming affiliates.
9) Order page autoresponder.
Provide a sign-up form on your purchase pages so that customers may be alerted of special deals and discounts. This presents an excellent chance to compile a mailing list with the names of your current clients who are interested in future items.
10) Distribute articles.
Permit visitors to register for your autoresponder to get content. There are several ezine publishers and websites searching for material, and this allows you to give it while incorporating your bio and service or product description in a resource box.
I have offered ten instances of inventive autoresponder usage, but there are many others. If you are not already utilizing an autoresponder, you should strongly consider doing so.