Autoresponders: The Marketer’s Secret Weapon
Imagine if John, a poker enthusiast, visits your website. You sell a book that improves his poker skills. He is really interested in what you have to offer, but he is not yet prepared to make a purchase. He is still recuperating from his lengthy vacation and must pay off the credit card he maxed out playing online poker.
When he sees a form on your website asking whether he would want additional information, he enters his name and email address. John receives an email with a brief explanation of the benefits of your book and a few of immediately applicable tips within seconds.
A few days later, John receives an email similar to the following:
“Hello, John I realize you’re pretty busy, especially as the Christmas season draws to a close, but I wanted to let you know that we’re running a discount on the ‘How to win at poker’ guidebook you’ve always wanted.”
John had forgotten that he was searching for a book like this, and this email serves as a reminder that he must better his game. John adds purchasing the manual to his “To Do” list and continues with his regular activities.
John receives another email a few days later, alerting him that the discount is about to expire and providing him with another tasty tidbit from the book. John, realizing that he is running out of time, purchases your “How to Win at Poker” manual.
Each email sent to John was sent automatically. You were not required to wait for John to subscribe, address him personally, or send him an email every few days.
The preceding example illustrates how a series of auto responder emails may be utilized as an effective “hands-free” marketing technique for a website.
Now, take a moment to ask yourself, “How can I utilize auto responders on my website?”
No, actually. Stop and reflect. This little practice might quickly add a previously unknown cash source to your website.
But I don’t have any internet sales!
Autoresponders may be utilized by ANY company. You do not need to be selling online for them to function. For instance, suppose you own a hair styling business. You cater to young males in search of a contemporary and appealing hairstyle. As part of your service, you assist them in selecting a hairstyle that accentuates their facial characteristics and earns them accolades from the females.
On your website, you implement a basic form similar to: “Get a hairstyle that will make you stand out. A free email report explains how.”
Once John has completed the form, he receives an email with a summary of hairstyle recommendations for guys with various facial traits. It also claims that you are an expert in this industry and that your salon often assists guys in becoming studs in under an hour.
A few days later, John receives yet another piece of advice, this time on how shampooing his hair with a different shampoo might produce varying outcomes. John begins to realize how knowledgeable you are, but also how much he would prefer to pay someone else to handle everything for him. Since he began dominating those poker sites, he hasn’t had much free time. And so he departs to phone your salon and schedule an appointment.
What more do I need to know?
The material in your autoresponders must be beneficial. Including marketing hype just about your goods and services can work if there is a high desire, but you’ll often need to give useful suggestions and information to keep the subscriber engaged and willing to make a purchase when necessary.
As a result, you should use autoresponder software that allows personalisation, such as the ability to address John by his first name. This will significantly enhance response rates.
You should finally TEST your autoresponders. Ensure that they are not caught by spam filters, that the subscribers are receiving the auto-responders in the intended order, etc.
With this new information, you should be able to establish an extra revenue source that might significantly increase your profitability. Some internet firms rely only on this marketing tactic to get new customers. They do this because it is effective!
Have you determined how you will utilize auto responders for your business?