Category

e-Mail Marketing

Category

Anti-Spammers Need To Develop Better MannersLast week, I sent out my e-zine and received a copy back. It was forwarded to me by one of my subscribers. Due to the fact that most periodicals and websites frown against vulgarity, obscenity, and profanity, I will not provide the precise text of the subject line. However, rest confident that Miss Manners would not approve. People’s irritation is understandable when they are flooded with unsolicited commercial e-mail. I…

Always obtain a valid email addressAmazing is the power of accumulating email addresses. As discussed in a previous post, you may anticipate between 1 and 10 percent of visitors to make a purchase on their first visit to your website (conversion rate) and between 10 and 33 percent to provide you with their email address (signup rate). Frequently, visitors had no intention of making a purchase, but were interested in learning more about your subject.…

Everything About Email MarketingEmail marketing and newsletters may be sent with more assurance and for a lower price than the majority of the competitors. Emails are charged according to their amount, so the more you purchase, the cheaper they get. When they want email marketing solutions, they can: Improve the efficiency of customer communication and the effectiveness of their marketing resources Improve email marketing deliverability by ensuring the largest possible percentage of recipients get their…

Obtain the Appropriate Email ToneAre your e-mails too informal? Or, do they appear too formal? Are you employing the proper tone? Email communications differ from handwritten ones. There is no such thing as being “too” formal in a letter. In an email, formal language appears absurd. Which tone is suitable for an email? — somewhat less formal than a letter. However, there is a thin line between being too easygoing and being overly rigid. In…

While the majority of the world has established several barriers and protections to keep their email accounts spam-free, there are some who opt-in to receive emails promoting their products, services, and websites. This is mostly because these opt-in subscribers are interested in learning more about what these sites provide and how it might benefit them. They expect to be updated on what they are interested in and what is fresh in their chosen sector or…

User-friendly email newsletter templates are advantageous for the newsletter provider since they are inexpensive, accessible, and appealing to potential consumers and clients. But most importantly, these email newsletter templates are customer/client friendly: they have large enough fonts, use a logical organization, have a few colors to distinguish entries and headers, and have linking capabilities so the readers of the newsletter can read complete articles (as only a teaser may appear in the body of the…

We now return to Maxwell Sackheim. Sackheim is also renowned for founding the “Book-of-the-Month” club. Therefore, what can you gain from Sackheim’s Book-of-the-Month club? More than you may believe. People are lazy. It is difficult to motivate individuals to take any form of action. Consequently, a large portion of advertising employs deadlines and limited-time incentives. This human propensity was utilized to Sackheim’s benefit. Every month, members of his book club would be notified of the…

After discussing blacklisting, I’d want to take a look at where email delivery actually takes place: the ISP mailbox. Let’s be clear: for consumer-facing marketing, the majority of customer inboxes are managed by four large ISPs. • MSN/Hotmail • Yahoo Mail • AIM Mail • Gmail What Does It Imply?Your email campaign is not optimal unless each of these mail platforms sends your message to the principal folder. Why is mail routed to a bulk/spam…

10 Steps for Maximizing AutorespondersYou have laboriously created your website, consistently added new material to it, built links, and increased your search engine rankings. The following step, which is sometimes overlooked, is to use an autoresponder to collect your visitors. Here is a situation for your consideration. A visitor discovers your website through one of the several methods you’ve employed to generate traffic, finds just what they’re searching for, and is about to make a…

We’ve all heard that building a Targeted “Opt-In” list is necessary for internet businesses to succeed. This is where you will always have a reliable stream of FREE Targeted traffic (also known as ‘Sticky Traffic’) to market your products or services to for years to come. It makes perfect logic, wouldn’t you agree? And, we all know that ‘Email’ is where the real $MONEY$ is generated when it comes to internet marketing for your business…